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About Judy Adelizzi Parker
Educator, Course Developer, Author, and Marketing Strategist
I found my calling as a part-time marketing professor over 20 years ago at University of San Diego's Knauss School of Business. Ever since, I have been teaching undergraduate and graduate level business courses at multiple universities, online and in person with classroom sizes between 25-60. With a student-centered teaching style, I focus on developing and teaching courses for all types of learners.
"Never stop learning," a family motto, guided my decision to pursue an Ed.D. in Organizational Change and Leadership at University of Southern California (USC)., an MBA, Thunderbird School of Global Management, Arizona State University and BA, Communications at USC.
With over 30 years as a marketing strategist, I led successful business launches, secured partnerships, and improved customer engagement and sales. My clients are from the following industries:
- Higher Education
- Wellness and lifestyle
- Hospitality
- Nonprofits
- Entertainment
Mission and Philosophy
To empower all types of learners in their academic pursuits while making a meaningful impact. Students receive practical knowledge, real-life case studies, and interactive, “hands-on” projects-based learning experiences they can apply beyond the classroom. Students are given milestones and feedback throughout the semester. They also learn to collaborate with their teams and effectively polish their leadership skills. I offer extra guidance and test-taking tools to students who appear to be struggling or losing motivation. Companies reported they have incorporated the students’ marketing strategies or have hired students to work for their businesses. Serving as a professor in culturally diverse learning environments, I embrace diversity and strive to create an inclusive and safe place for students while actively supporting their academic and professional endeavors.
Industry Experience
With over 30 years of experience in the marketing industry, JParker Communications offers a wide range of services. From digital marketing to brand development, together we can elevate your business.
- Chief Learning Scientist, Zoc, an AI based learning platform: Analyzed market trends, competitor strategies and collaborated with cross-functional teams Zoc.ai
- VP of Marketing, Optimum Health: Orchestrated the launch of Opti-Fresh Farms, oversaw development of CRM database, direct and digital marketing Optimumhealth.org
- President, Devlin Design Group: Led the global expansion of SoftSet, a virtual set design solution, and received the NAB's Design Innovation Award for their set design and technology Ddgtv.com
- Marketing team lead, Sponsorships & Promotions at LEGOLAND CA: secured multi-million dollar partnerships prior to the theme park's launch Legoland.com
Teaching and Course Development
Courses taught:
- Fundamentals of Marketing
- Global Marketing
- Business Communications
- Marketing Research
- Consumer Behavior
- Advertising
- Public Relations
- Marketing for Entrepreneurs
Courses developed:
- Process Improvement and Quality Management in Retailing (course author for Wiley)
- International Marketing (editor for Wiley)
Courses in development:
- How to Land an Internship workshop
- Business Communications - A Practical Guide in a Tech-Driven World